by Steve Franklin | Jan 20, 2023 | Branding, Graphic Design, Marketing
Building a brand involves creating a unique identity and reputation for a product, service, or organization. Designs, such as logos, packaging, and marketing materials, can play a significant role in reflecting your brand’s identity and values. For example, a...
by Steve Franklin | Jan 8, 2023 | Graphic Design, User Experience
The gestalt principles of design refer to a set of theories in psychology that describe how people perceive and organize visual elements into complete and meaningful wholes. The gestalt principles are important in design because they describe how people naturally...
by Steve Franklin | Dec 31, 2022 | Digital Marketing, Graphic Design, Marketing
Great graphic design (whether print or digital) is an art form that relies on some basic principles to be effective. Two often overlooked principles that show polished design are color and space. Color Color theory is a complex topic, so here we will focusing on...
by Steve Franklin | Apr 2, 2022 | Digital Marketing, Graphic Design, Marketing, User Experience, Websites
Having a website that functions and looks great is essential for a business of any size. As a small business owner, you have a ton of priorities and updating your website might not be at the very top of that list. Understanding when you need a website redesign can...
by Steve Franklin | Jan 22, 2022 | Digital Marketing, Graphic Design, Websites
Yes, I know that no purposely intends to build an annoying website. However, it does happen. Think of the last time you were on a website and the experience was so frustrating you wanted to toss your device into a dumpster fire. 88% of users are less likely to return...
