Steven Franklin
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Ethical Link Building for your Website

Ethical Link Building for your Website

by Steve Franklin | Nov 15, 2023 | Digital Marketing, Marketing, SEO, Websites

In the ever-evolving world of digital marketing and search engine optimization (SEO), one practice remains a cornerstone of success – building quality backlinks. Backlinks, or inbound links, are hyperlinks that point from one website to another. They serve as a...
Tips for Managing a Project with Competing Priorities

Tips for Managing a Project with Competing Priorities

by Steve Franklin | Jul 7, 2022 | Digital Marketing, Motivation, Websites

In designing and developing a website (either a new site or a refresh) there are many competing interests that must be properly managed to get the project done.  No matter the project you are working on, you are guaranteed one thing: not to give everybody everything...
Justifying Investment in User Experience

Justifying Investment in User Experience

by Steve Franklin | Apr 4, 2022 | User Experience, Websites

For some businesses User Experience (UX) research and implementation is often an afterthought.  Justifying Investment in User Experience is sometimes seen as unnecessary or too expensive.  However, the cost of not investing in UX best practices and improvements will...
Tips for Understanding When You Need a Website Redesign

Tips for Understanding When You Need a Website Redesign

by Steve Franklin | Apr 2, 2022 | Digital Marketing, Graphic Design, Marketing, User Experience, Websites

Having a website that functions and looks great is essential for a business of any size.  As a small business owner, you have a ton of priorities and updating your website might not be at the very top of that list.  Understanding when you need a website redesign can...
5 ways to Annoy Your Website Visitors

5 ways to Annoy Your Website Visitors

by Steve Franklin | Jan 22, 2022 | Digital Marketing, Graphic Design, Websites

Yes, I know that no purposely intends to build an annoying website. However, it does happen.  Think of the last time you were on a website and the experience was so frustrating you wanted to toss your device into a dumpster fire. 88% of users are less likely to return...
Top Website Frustrations for Small Businesses

Top Website Frustrations for Small Businesses

by Steve Franklin | Jan 8, 2022 | Marketing, Websites

I get it – if you are a small business owner you have a business to run and things to do that don’t include babysitting your website.  From building a website from scratch to digital marketing for results, you probably have a lot of stories you could share...

Recent Posts

  • The Basics of Local Search Engine Optimization
  • Common Marketing Mistakes Small Businesses Make and How to Avoid Them
  • Ethical Link Building for your Website
  • The Art and Science of Selecting the Right Keywords for Your Website
  • Crafting Successful Consumer-Focused Marketing Campaigns

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